Mobile SEO – An Introduction
An Introduction According to Google, mobile phone use for searching increased by four times from 2009 to 2010 and has increased by five times in the last two years. This means mobile phone searches currently account for 10% of all Google searches and is growing. The reality is that smartphones are becoming more affordable and [...]
Video SEO – A Beginners Guide
So, you want to get your video onto the first page of a Google search but how do you actually do it? Video SEO is an emerging art form and many more people are realising the benefit of video to promote products and services. Video marketing however, is a whole different kettle of fish and [...]
Are You Losing Link Power Through Multiple Homepage Versions?
Whilst assessing websites for SEO, we come across the same issue time and time again. One of the most important issues, and one that is easily solved is the existence of multiple versions of the same homepage, splitting link equity, meaning that no one page benefits from the full value. There are 4 common versions [...]
Professional SEO Tip #12 – Image Optimisation
Do you have homepage images linking to important pages within your site? Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art. So, don’t play the lottery when it comes to displaying text on images – display the basic image as a [...]
Professional SEO Tip #11 – Lose Those URL Underscores!
I recently conducted an SEO audit on an ecommerce website that was using underscores (the _ symbol) in its URL’s as a word separator. If you are doing this, you should replace those underscores with hyphens (the – symbol) as Google is able to separate hyphenated words far more easily, and apportion SEO score accordingly. [...]
Professional SEO Tip #9 – Don’t Dance With Google!
Google is the master of the fandango, and you will know what I mean if you ever see your rankings jumping up and down over short periods. Now the simple tip here is – don’t panic! When Google makes a change or a tweak, it has to apply that change to all of its numerous [...]
Professional SEO Tip #8 – Multiple Links From The Same Website
It is important that your web pages have a diverse range of inbound links from a range of different websites. When considering the value of multiple links from the same website, bear in mind that the first link will pass most of the value, and all subsequent links will pass much less equity, if at [...]
Professional SEO Tip #7 – Internal Links And Juicy Anchor Text
Do you have multiple links from a single page of your website, all pointing to a single other page? If so, be aware that Google will only pass link juice through the first link, so make sure that the first link has the anchor text containing the target page’s keywords.
