Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
SEO Checklist – Top 10 Most Common SEO Issues
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for [...]
A Simple Guide To Robots.txt
Robots, also known as web spiders, crawlers, or many other variations of insect, are a form of automated web programming that goes from website to website, mapping and gathering data. They can have many different uses, from the obvious legal methods of web indexing and search engine development (which I will be talking more about [...]
SEO Tips – Post Panda Update
Assuming that you have at least some knowledge of SEO and that you haven’t been living under a rock for the last 3 months, there is a good chance that you have heard of the “Panda” Update which Google recently released. Basically it was a fairly major update to the search engines algorithm and it [...]
6 Top Tips On Writing A Great Press Release
Thank you for the introduction Joe, you have all welcomed me into the team so wonderfully and I am enjoying myself. I am looking forward continuing to work with you all. As my first post I thought I would give you a few tips on how to write a press release. It’s important to understand [...]
The Latest Google Algorithm Change – Who Does It Affect?
A lot of what happens within the Google Headquarters is obviously kept under wraps and not even Matt Cutts’ dog wouldn’t have an inkling as to changes being made. However, sometimes we are made aware of changes, especially recently, as it appears that a lot of innocent sites appear to have been affected by the [...]
A Closer Look At Google – pt3: Other Metrics
Welcome to part 3 of our in depth look at Google. In the previous posts we looked at links and user behaviour, so today I just want to cover a last few “miscellaneous” factors that Google might also be looking at. These are just a few extra bits that you might want to think about [...]
A Closer Look At Google – Part 2: User Behaviour
Hey there! Welcome to part 2 of my 3 part guide to the minutae of the all powerful Google algorithm. Last time we looked at some lesser known details to do with how links are valued and their contribution to SERP ranks. So today’s lesson is going to be about user behaviour. Believe it or [...]
A Closer Look At Google – Part 1: Links
Today’s post is the first in a series of 3 posts in which I am going to take a closer look at Google and a few of the subtle details that make this search engine what it is. Be warned, this is (hopefully) going to be pretty in depth stuff, but it should be pretty [...]
