SEO Checklist – Top 10 Most Common SEO Issues
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for [...]
Are You Losing Link Power Through Multiple Homepage Versions?
Whilst assessing websites for SEO, we come across the same issue time and time again. One of the most important issues, and one that is easily solved is the existence of multiple versions of the same homepage, splitting link equity, meaning that no one page benefits from the full value. There are 4 common versions [...]
Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
Professional SEO Tip #12 – Image Optimisation
Do you have homepage images linking to important pages within your site? Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art. So, don’t play the lottery when it comes to displaying text on images – display the basic image as a [...]
Professional SEO Tip #11 – Lose Those URL Underscores!
I recently conducted an SEO audit on an ecommerce website that was using underscores (the _ symbol) in its URL’s as a word separator. If you are doing this, you should replace those underscores with hyphens (the – symbol) as Google is able to separate hyphenated words far more easily, and apportion SEO score accordingly. [...]
Professional SEO Tip #9 – Don’t Dance With Google!
Google is the master of the fandango, and you will know what I mean if you ever see your rankings jumping up and down over short periods. Now the simple tip here is – don’t panic! When Google makes a change or a tweak, it has to apply that change to all of its numerous [...]
Professional SEO Tip #8 – Multiple Links From The Same Website
It is important that your web pages have a diverse range of inbound links from a range of different websites. When considering the value of multiple links from the same website, bear in mind that the first link will pass most of the value, and all subsequent links will pass much less equity, if at [...]
Professional SEO Tip #7 – Internal Links And Juicy Anchor Text
Do you have multiple links from a single page of your website, all pointing to a single other page? If so, be aware that Google will only pass link juice through the first link, so make sure that the first link has the anchor text containing the target page’s keywords.
Professional SEO Tip #6 – Redirect Your Old URL’s
Have you moved your web pages, or simply deleted some old pages? If so, chances are that those old pages are still indexed by the search engines (at least for a while) and so still hold value in terms of user experience and link equity. So, rather than have a 404 error (link not found) [...]
See Our New SEO Client Reporting Suite
One of the most frequent complaints fired at professional SEO companies is the lack of client communication, interaction and a lack of useful project reporting. So, us Webtistic types have made absolutely sure that we satisfy all of these factors with the launch of our new ‘SEO Client Reporting Suite’. All of our clients now [...]
