Professional SEO Tip #12 – Image Optimisation
Do you have homepage images linking to important pages within your site? Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art. So, don’t play the lottery when it comes to displaying text on images – display the basic image as a [...]
Link Building Shortcuts – Avoid Doing This!
Did I mention that link buying is against Google’s TOS and if found to be indulging in this type of naughtiness you will be flogged with a pair of James’s underpants? Good… So, I was approached this week by another well-known UK SEO company (who will rename nameless at this point – unless they ignore [...]
Professional SEO Tip #11 – Lose Those URL Underscores!
I recently conducted an SEO audit on an ecommerce website that was using underscores (the _ symbol) in its URL’s as a word separator. If you are doing this, you should replace those underscores with hyphens (the – symbol) as Google is able to separate hyphenated words far more easily, and apportion SEO score accordingly. [...]
Professional SEO Tip #10 – Site Speed Now Ranking Factor, So Outrun Your Competitors
It’s official… the load speed of a web page is used by Google as a factor to determine ranking (albeit small): www.mattcutts.com/blog/site-speed/ So, with this in mind, why not have a race with your competitors? Just add upto 10 competing URL’s into this tool, and make sure you win the gold medal (or at least [...]
Professional SEO Tip #4 – Adding A Blog. Subdomain Or Subdirectory?
We all know that the addition of a regularly-updated blog to a main site can vastly improve search engine rankings and with Google’s beady eyes set firmly on social content, everybody should have one! There does, however, still seem to be some confusion about where to install a blog in relation to an existing main [...]
Professional SEO Tip #3 – Diversify Your Link Sources
Do you have umpteen links to a single web page from any one single domain? If so, read this very carefully: Google places almost complete value on the first link from a single domain to your web page, but every consequent link from that domain to your web page is devauled massivley (if not completely). [...]
