Big Brother is alive and well and living (nowehere near Elvis) in Adwords land, but many advertisers who employ Adwords managers don’t seem to know it. Now, I am going to disclose how simple it is for advertisers to check that ‘Arnold the Adwords manager’ is actually worth those 20 hours a month he has been charging for.

Now, don’t get me wrong. There are some very reputable and professional Adwords and Pay Per Click management companies out there, endlessly toiling away for the good of their happy clients who are experiencing the promised land of super-conversions whilst procuring small islands in the Caribbean.

But, I have seen the work (or lack of) of too many charlatans in the PPC management space to know that all is not as it may seem. Indeed, my little ‘secret’ can be not only revealing but SHOCKING.

So, I am going to disclose the secret (to many) that the less-than-scrupulous don’t want you to know. In fact, after disclosing this, I may have to go into hiding so that these people don’t hunt me down and try to eat my head.

It is super simple (but generally overlooked):

1. Login to your Adwords account

2. Click ‘Reporting’

3. Click ‘Change History’

Voila! Now you can spy on exactly what changes have been made on your account by date and even by activity!

Has, the ‘constant optimisation’ been constant? Has the ‘ongoing split-testing’ seen any testing? Has the ‘keyword bid manipulation’ been manipulated? Now you know, and you can manage your manager’s management like a monkey in a manger.

After all, there is nothing wrong with a little transparency if you have nothing to hide…