We all know that the addition of a regularly-updated blog to a main site can vastly improve search engine rankings and with Google’s beady eyes set firmly on social content, everybody should have one!

There does, however, still seem to be some confusion about where to install a blog in relation to an existing main site.

Our advice is to add your blog as a subdirectory, e.g:

yoursite.com/blog

The reason for this is that the value of all links coming into your blog posts will benefit your main site without losing link value.

The alternative is adding your blog as a subdirectory, e.g:

blog.yoursite.com

This used to provide full link value to you main site as it was effectively classed as a separate domain, but in 2008, Google changed the way it handled subdomains which resulted in many links from subdomains not passing on full link value.

I hope this helps!