Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
Back To Basics – Faster Landing Pages Increase Your Quality Score
In the old days when people still used to point at aeroplanes, proficient web developers were constantly optimising and measuring the loading speed of their landing pages. This was critical because, with dial-up internet connections, you could begin to load a webpage, then go for a quick cuppa, walk the hound, build a shed, and [...]
How To Spy On Your Adwords Management Company. You May Get A Shock!
Big Brother is alive and well and living (nowehere near Elvis) in Adwords land, but many advertisers who employ Adwords managers don’t seem to know it. Now, I am going to disclose how simple it is for advertisers to check that ‘Arnold the Adwords manager’ is actually worth those 20 hours a month he has [...]
Remember The Simple Mathematics Of Pay Per Click
So, I speak to a lot of affiliates. Some have the PPC experience of a geriatric turtle whilst many are only just starting out with testing PPC campaigns, landing pages, ad-copy, and fine-tuning all of these factors as a means of maximising profit. With this in mind, one thing that never fails to amaze me [...]
