Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
Back To Basics – Faster Landing Pages Increase Your Quality Score
In the old days when people still used to point at aeroplanes, proficient web developers were constantly optimising and measuring the loading speed of their landing pages. This was critical because, with dial-up internet connections, you could begin to load a webpage, then go for a quick cuppa, walk the hound, build a shed, and [...]
How To Spy On Your Adwords Management Company. You May Get A Shock!
Big Brother is alive and well and living (nowehere near Elvis) in Adwords land, but many advertisers who employ Adwords managers don’t seem to know it. Now, I am going to disclose how simple it is for advertisers to check that ‘Arnold the Adwords manager’ is actually worth those 20 hours a month he has [...]
Remember The Simple Mathematics Of Pay Per Click
So, I speak to a lot of affiliates. Some have the PPC experience of a geriatric turtle whilst many are only just starting out with testing PPC campaigns, landing pages, ad-copy, and fine-tuning all of these factors as a means of maximising profit. With this in mind, one thing that never fails to amaze me [...]
‘Buying Profits’ With PPC. An Example.
Now, I don’t mean this to be mindless self-promotion (although it all helps of course!), but more of an attempt to get some SME’s to think a little more logically about the management of their Adwords campaigns with a short example. A small trader with a new e-commerce store came to me in February for [...]
New To Adwords? Some Broad Match Advice
I just thought I would do a quick post to hopefully save some of the more inexperienced Adwordsers (good word eh!) a world of pain and probably a wallet/purse full of cash. Today, I took over a new clients Adwords campaign which has been running for over 2 years. He owns a website related to [...]
Google Say You Can’t Get Drunk On Wine!
I recently commenced with a new Adwords campaign on behalf of a UK client who is looking to break into the gift market in time for Christmas. A small part of what his store sells is an alcoholic range, including wine, spirits, port and champagne. I have been aware of the Adwords policy on ads relating [...]
‘Camel Case’ And Increasing CTR
I am often asked about the easiest ways of increasing the click through rate of an Adwords campaign. Higher click through rates will increase your campaigns historic performance and so generally, will have a positive effect on Quality Score, which in turn will gradually release the price per click. In short, a high CTR is essential to [...]
