Harness The Power Of ‘NoFollow’ Links!
I recently wrote a blog post over at our new Link Builder blog regarding the value of incorporating NoFollow links into your link building campaigns.
You can read the entire article HERE.
SEO Video – Title Tags
Video URL: SEO Title Tags
Just a short and fairly basic video from a UK SEO on the subject of on-page title tags. I thought this may be of some use to some of the more inexperienced webmasters looking to learn the basics…
People Are Strange, So Test Your PPC Ads!
To achieve the highest click-through rates for your PPC adverts, you need to ensure that your ad copy is laser-targeted and then conduct more testing than a Korean nuclear scientist. And then, once you have finished testing, you need to test some more.
You see, we are all smarter than Einstein’s underwear, but we actually have [...]
‘Tis (Nearly) The Season To Be Jolly, So Sort Your Creative Out!
Ho. Ho. Ho.
Christmas is coming and the goose is becoming decidedly plump (and more than a tad worried).
This is the time of year that Uncle John Lewis and Auntie Dorothy Perkins compete to see who’s stores can most closely resemble National Lampoon’s with decorations fit for a king (or Simon Cowell). They do this with [...]
Basic SEO Advice
Video Link: http://uk.youtube.com/watch?v=VBAJgksyhxo
Nice starting-point video on SEO and the basic principles around it. Some interesting points and well narrated.
New Retailer? Save Some Money For Marketing!
In the good old days of the internet, many retailers had a ‘build it and they will come’ approach to launching and managing their online stores. These were the days when Yahoo dominated all and when the online ecommerce store was often an ‘afterthought’.
This week, some of the UK’s best known ‘bricks and mortar’ retailers [...]
Beware! Ignorant Link Bulding Can Seriously Damage Your Pocket!
Sometimes, we make the most simple of mistakes.
I recently started a link-building campaign on behalf of a gaming client who was prepared to pay very well for PR3+ gaming links.
As usual, a part of this was to identify partner websites that could offer nice, juicy, and nutritious link placement. Then, after the usual to-ing and fro-ing of [...]
Hyphens In Domain Names. What’s The Score?
Should I buy a hyphenated domain name, and if I do, what effect will it have on my search engine rankings when compared to the non-hyphenated version of the same domain?
Well, in the good old days when people used to ‘point at aeroplanes’ and when wheels were becoming a little more circular, search engine spiders found [...]
Merchants – Voucher Codes Can Increase Your Sales!
We manage an affiliate marketing campaign for a UK jewellery store who’s sales were flagging due to a lack of marketing activity
We did a full website assesment, checked that the commission was competitive, that the creative was of a high standard, and introduced the usual incentives for affiliates.
Things started to pick up, and the affiliate [...]
