Category Archives: All Blog Posts

In the event of Twitters seventh birthday I’m taking this opportunity to look back and provide a brief overview of the rise and fall of Twitter. We all now know Twitter to be this global phenomenon that many of us …...

Mobile marketing is becoming increasingly important as the use of smartphones has skyrocketed in recent years, and they can have a huge influence on consumer behaviour. Previously, marketers had to adjust to a shift by customers from print to TV …...

Social media is one of the most effective strategies in digital marketing today. Most business owners seem to have trouble understanding how to make it work but when done right, the results are simply amazing. It can lead an immense …...

Let’s take a look at Google’s latest announcement that will affect the whole of the PPC world – ‘Enhanced Campaigns’. This is a change that will be implemented by mid-2013 and will see your device-separated campaigns converged into one. Google …...

Mobile is becoming an increasingly powerful force in the world of internet marketing, including the pay-per-click arena. A number of advertisers are still not utilising the mobile market for their paid search efforts, and now more than ever it is …...

Schema and microdata are tags that SEO consultants, content creators and webmasters can use to markup website pages in certain ways that assist search engines to better comprehend the relevance of information on page. The major search engines can also …...

I am sure you will agree, 2012 has been one of the most eventful years for changes in SEO. With over 35 Google algorithm updates, tweeks and changes listed on SEO Moz we have certainly been kept very busy. It’s …...

When it comes to taking on a brand new pay-per-click client we stress the importance of not only setting up the standard conversion tracking but to also include Telephone Tracking, and I will tell you why this is so important. …...

YouTube is a powerful opportunity to include in your businesses digital marketing strategy. More than 34 hours of material are uploaded every minute and over 2 billion views are recorded every day. This is an audience you need to tap …...

Search engines are always looking at new ways to refine the way search results are show, and keeping up with these updates is important for business owners looking to grow their businesses. Understanding the principles of search engine optimisation (SEO), …...