‘Buying Profits’ With PPC. An Example.
Now, I don’t mean this to be mindless self-promotion (although it all helps of course!), but more of an attempt to get some SME’s to think a little more logically about the management of their Adwords campaigns with a short example. A small trader with a new e-commerce store came to me recently for a [...]
15 Reasons Why Your Affiliate Campaign Isn’t Attracting Affiliates
We run the Profitistic affiliate network, and come into contact with many merchants/advertisers who are looking to start an affiliate marketing campaign, or who are looking to expand an existing one. They want to further their marketing reach, generate additional sales/leads, and make their brand as popular as possible, so one of the first questions [...]
9 Top Tips For Writing Link Building E-mails
Building links is an important means to running a successful website. Incoming links improve your relationship with Google and influence your placement amongst the search engine results pages (SERPS). After you have exhausted any directories and other submission-type links with value, the next step is to begin building relationships with other websites in an attempt [...]
Voucher Codes: The Advantages And Disadvantages From A Retailers Perspective
The voucher code debate – are genuine voucher codes simply a cheap and effective marketing tool or do they harm your brand? Having a ‘voucher redeem’ area on your site could be looked at as eating away at your profit margin and allowing all customers the opportunity to get a discount. The customer may have [...]
Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
People Are Strange, So Test Your PPC Ads!
To achieve the highest click-through rates for your PPC adverts, you need to ensure that your ad copy is laser-targeted and then conduct more testing than a Korean nuclear scientist. And then, once you have finished testing, you need to test some more. You see, we are all smarter than Einstein’s underwear, but we actually [...]
SEO Checklist – Top 10 Most Common SEO Issues
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for [...]
11 Great Reasons Why You Can’t Miss The A4U Expo
For anybody involved in affiliate marketing in the UK, the A4U Expo is the event to be at. It’s staged over 2 days (18/10 and 19/10) in London and will this year be held at the Hilton Metropole, a new, improved venue following last years venue which comprised of an endless tube journey (from St Pancras) [...]
Recruiting: PHP Developer (Derby)
Webtistic is growing and we require the services of a full-time, permanent PHP developer to join our talented team in Derby. About the job: As well as being infatuated with internet marketing, we run a number of internal projects including web applications, affiliate websites, proprietory tools, mini-sites, etc. The role of the incoming person would be [...]
Interview: Kirsty McCubbin (UK Super Affiliate)
Recently, I caught up with Kirsty McCubbin from Affiliate Stuff, a leading UK affiliate (now residing in the land of OZ), internet marketer, and all round good-egg. Lovely as Kirsty is, she agreed to a short interview relating to her dealings as an affiliate. Here is the interview in full… Welcome to the Webtistic [...]
