SEO Checklist – Top 10 Most Common SEO Issues
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for [...]
Are You Losing Link Power Through Multiple Homepage Versions?
Whilst assessing websites for SEO, we come across the same issue time and time again. One of the most important issues, and one that is easily solved is the existence of multiple versions of the same homepage, splitting link equity, meaning that no one page benefits from the full value. There are 4 common versions [...]
Keyword Research – Don’t Overlook Your Existing Data
Keyword Research Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me: How few online businesses actually allocate time and resources to doing it How misguided the research and subsequent results can be How companies often [...]
Professional SEO Tip #12 – Image Optimisation
Do you have homepage images linking to important pages within your site? Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art. So, don’t play the lottery when it comes to displaying text on images – display the basic image as a [...]
Optimising For Google And Bing – How Different Are They?
With Bing and Yahoo set to merge soon, the Bing search engine will account for close to 30% of the search engine market share, meaning it could be quite beneficial to optimise for both Bing and Google in the not too distant future. Now that doesn’t necessarily mean that you need to make great changes [...]
Link Building Shortcuts – Avoid Doing This!
Did I mention that link buying is against Google’s TOS and if found to be indulging in this type of naughtiness you will be flogged with a pair of James’s underpants? Good… So, I was approached this week by another well-known UK SEO company (who will rename nameless at this point – unless they ignore [...]
Professional SEO Tip #11 – Lose Those URL Underscores!
I recently conducted an SEO audit on an ecommerce website that was using underscores (the _ symbol) in its URL’s as a word separator. If you are doing this, you should replace those underscores with hyphens (the – symbol) as Google is able to separate hyphenated words far more easily, and apportion SEO score accordingly. [...]
Professional SEO Tip #10 – Site Speed Now Ranking Factor, So Outrun Your Competitors
It’s official… the load speed of a web page is used by Google as a factor to determine ranking (albeit small): www.mattcutts.com/blog/site-speed/ So, with this in mind, why not have a race with your competitors? Just add upto 10 competing URL’s into this tool, and make sure you win the gold medal (or at least [...]
Professional SEO Tip #9 – Don’t Dance With Google!
Google is the master of the fandango, and you will know what I mean if you ever see your rankings jumping up and down over short periods. Now the simple tip here is – don’t panic! When Google makes a change or a tweak, it has to apply that change to all of its numerous [...]
Professional SEO Tip #8 – Multiple Links From The Same Website
It is important that your web pages have a diverse range of inbound links from a range of different websites. When considering the value of multiple links from the same website, bear in mind that the first link will pass most of the value, and all subsequent links will pass much less equity, if at [...]
