Let’s take a look at Google’s latest announcement that will affect the whole of the PPC world – ‘Enhanced Campaigns’. This is a change that will be implemented by mid-2013 and will see your device-separated campaigns converged into one. Google …...
Read more ...Mobile is becoming an increasingly powerful force in the world of internet marketing, including the pay-per-click arena. A number of advertisers are still not utilising the mobile market for their paid search efforts, and now more than ever it is …...
Read more ...When it comes to taking on a brand new pay-per-click client we stress the importance of not only setting up the standard conversion tracking but to also include Telephone Tracking, and I will tell you why this is so important. …...
Read more ...The holidays are coming, the holidays are coming…. It’s that joyous time of year again, with Christmas ever-beckoning! All the shops are stocked to the brim ready for the rush of Christmas shoppers over the coming weeks. However, your high-street …...
Read more ...Continuing on from Simon’s latest post “Keyword Research – The most important task to get right from the start”, I will be giving a few tips for conducting Keyword Research in order to select PPC keywords. This part of the …...
Read more ...Hello there, this is the second instalment on the blog of our fantastic new site – we hope you like it as much as we do! If you saw the first blog post on the new site by Simon last …...
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