6 Top Tips On Writing A Great Press Release
Thank you for the introduction Joe, you have all welcomed me into the team so wonderfully and I am enjoying myself. I am looking forward continuing to work with you all.
As my first post I thought I would give you a few tips on how to write a press release.
It’s important to understand the power of a press release when done well; it’s an affordable promotional tool that can get you exposure within 24hours, which means that it can effectively increase the traffic to your site/products or services.
So here are some top tips to consider when writing a press release;
Write something NEWSWORTHY
This is quite a common mistake. You need to write news, there is not point writing a press release just because you haven’t done it in a while, this can be quite evident and will stop journalists from picking it.
Think about the audience
Make sure you concentrate on who your target market are, read blogs and magazines so that you know what type of news your target market would like to hear.
Write the headline first
This will ensure you focus on the content and not ramble on, even if you change it at a later date. Try not to add puns/cliché phrases, this is the sign of an amateur writer, and avoid the fluffy/flashy language.
This should be a brief introduction about the main body, always answer the following questions, who, what, where, when and why.
Expand and try to make it factual.
The more you back up your story the better; this gives your release credibility and people like to read about facts/figures about their lives.
Be clear and concise
Short, clear sentences are key, this ensures you get straight to the point and stops you from waffling. Try to space the main body out to make it easier to read and write as the third person.
Lastly, it’s very important to use good spelling and grammar.
Well, I hope this has helped you gain an insight into how to write a good press release.
Always remember, practice makes perfect, so get typing!