‘Camel Case’ And Increasing CTR

I am often asked about the easiest ways of increasing the click through rate of a pay-per-click campaign. Higher click through rates will increase your campaigns historic performance and so generally, will have a positive effect on Quality Score, which in turn will gradually release the price per click. In short, a high CTR is essential to any successful campaign.

So, here is an ultra-quick tip which will help your CTR…

The first, and easiest thing I always do to a new or existing campaign is to use ‘Camel Case’ URL’s. In fact, every single Adwords campaign that I manage uses ‘Camel Case’ display URL’s as a means of increasing the click through rate (CTR) of that particular advert.

What Is Camel Case?

Camel Case is the use of upper-case letters for each first letter of every word within a URL.

Example (standard URL):

www.webtistic.co.uk

Example (Camel Case):

www.OnlineMarketingBlog.co.uk

Why Does This Help?

Using Camel Case increases the click through rate of your adverts based on the principle that it is easier to ‘glance-read’ and it immediately makes your display URL more legible.

Are You Sure?

Yes, absolutely. I actually tested this again recently when I took over the management of a campaign for a UK lingerie retailer. Within 15 monutes of taking over the campaign, I converted all of their Ad URL’s to Camel Case and this alone increased CTR from that day onwards by upto 5%. This is just one example of many!

How Do I Do It?

Very simply, click on your ad group in question, then select ‘Ad Variations’ and edit the display ad of each ad you have for every ad group you have.

I hope this small tip helps and I would love to hear how you get on!