Professional SEO Tip #9 – Don’t Dance With Google!

Google is the master of the fandango, and you will know what I mean if you ever see your rankings jumping up and down over short periods.

Now the simple tip here is – don’t panic!

When Google makes a change or a tweak, it has to apply that change to all of its numerous datacenters that serve the search results, and this can take time. Subsequently, the reults you are seeing may not be the results Google actually wants to display, so if your rankings suddenly drop, give them time to recover.

If, however, the results stay as they are for a few days or so, the bad news is that there is likely to have been a permanent change in the search algorithm, and so some work may be required.