Online Marketing Company Latitude Goes Into Administration

I was quite sorry to hear that Latitude, the UK online marketing company were placed into administration recently.

I have a couple of good friends over at Latitude including one who has ‘forced’ me to consume too much alcohol on more than one occasion and so I just hope that their jobs are safe. It seems that Vitruvian, its private equity owner have already negotiated a pre-packaged buy-back of the positive assets, so I doubt little will change in real terms, but I thought it very interesting nevertheless.

I would imagine that the new sleeker (and less debt-burden) Latitude will continue to be a force, but it goes to show that being a small company (4 people and 2 dachshunds), as we are, is not always a bad thing.

Moving on, I thought I would see, in this world of brand protection, how Google’s new turbo-charged news feeds would see it, and only one word can describe it….OUCH!

As you can see, when you enter the brand term ‘Latitude’ the first position on the Google SERPS is broadcasting to the world (courtesy of the Telegraph) how they have gone bust! For a massive SEO company, there is an irony there, and not a particularly pleasant one.

Couple that with the fantastic news (via the Adwords ad) that Latitude have recenty announced funding to ‘accelerate growth’ and you can see what a calamity looks like!

Anyway, enough on this. I hope the guys over there sort this out, and that as many jobs as possible can be saved.