‘Camel Case’ And Increasing CTR

I am often asked about the easiest ways of increasing the click through rate of an Adwords campaign. Higher click through rates will increase your campaigns historic performance and so generally, will have a positive effect on Quality Score, which in turn will gradually release the price per click. In short, a high CTR is essential to any successful campaign.

So, here is an ultra-quick tip which will help your CTR…

The first, and easiest thing I always do to a new or existing campaign is to use ‘Camel Case’ URL’s. In fact, every single Adwords campaign that I manage uses ‘Camel Case’ display URL’s as a means of increasing the click through rate (CTR) of that particular advert.

What Is Camel Case?

Camel Case is the use of upper-case letters for each first letter of every word within a URL.

Example (standard URL):

www.webtistic.co.uk

Example (Camel Case):

www.OnlineMarketingBlog.co.uk

Why Does This Help?

Using Camel Case increases the click through rate of your adverts based on the principle that it is easier to ‘glance-read’ and it immediately makes your display URL more legible.

Are You Sure?

Yes, absolutely. I actually tested this again recently when I took over the management of a campaign for a UK lingerie retailer. Within 15 monutes of taking over the campaign, I converted all of their Ad URL’s to Camel Case and this alone increased CTR from that day onwards by upto 5%. This is just one example of many!

How Do I Do It?

Very simply, click on your ad group in question, then select ‘Ad Variations’ and edit the display ad of each ad you have for every ad group you have.

I hope this small tip helps and I would love to hear how you get on!