including pay-per-click management, affiliate management, online PR, and social media optimisation.
August 31, 2010 · Leave a Comment
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for good measure.
So, I thought... [Read the full story]
August 23, 2010 · Leave a Comment
Whilst assessing websites for SEO, we come across the same issue time and time again. One of the most important issues, and one that is easily solved is the existence of multiple versions of the same homepage, splitting link equity, meaning that no one page benefits from the full value. There are 4 common... [Read the full story]
August 2, 2010 · 2 Comments
Keyword Research
Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me:
How few online businesses actually allocate time and resources to doing it
How misguided... [Read the full story]
July 15, 2010 · 3 Comments
Do you have homepage images linking to important pages within your site?
Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art.
So, don't play the lottery when it comes to displaying text on images - display the basic image as... [Read the full story]
June 11, 2010 · 2 Comments
With Bing and Yahoo set to merge soon, the Bing search engine will account for close to 30% of the search engine market share, meaning it could be quite beneficial to optimise for both Bing and Google in the not too distant future. Now that doesn’t necessarily mean that you need to make great changes... [Read the full story]
August 31, 2010 · Leave a Comment
I read a lot of SEO blogs and forums and it never fails to amaze me how the same, fundamental basic SEO questions crop up time and time again, and the same old advice is wheeled out, rinsed, and then wheeled out again. And then when that is finished, it is wheeled out again for good measure.
So, I thought... [Read the full story]
August 23, 2010 · Leave a Comment
Whilst assessing websites for SEO, we come across the same issue time and time again. One of the most important issues, and one that is easily solved is the existence of multiple versions of the same homepage, splitting link equity, meaning that no one page benefits from the full value. There are 4 common... [Read the full story]
August 2, 2010 · 2 Comments
Keyword Research
Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me:
How few online businesses actually allocate time and resources to doing it
How misguided... [Read the full story]
July 15, 2010 · 3 Comments
Do you have homepage images linking to important pages within your site?
Google has made progress when it comes to reading text embedded within images,but it is still a fair way from mastering the art.
So, don't play the lottery when it comes to displaying text on images - display the basic image as... [Read the full story]
June 11, 2010 · 2 Comments
With Bing and Yahoo set to merge soon, the Bing search engine will account for close to 30% of the search engine market share, meaning it could be quite beneficial to optimise for both Bing and Google in the not too distant future. Now that doesn’t necessarily mean that you need to make great changes... [Read the full story]
August 2, 2010 · 2 Comments
Keyword Research
Spending time researching which keywords to target for SEO purposes is imperative to the long-term success of any search marketing campaign, and yet it never fails to amaze me:
How few online businesses actually allocate time and resources to doing it
How misguided... [Read the full story]
November 17, 2009 · Leave a Comment
In the old days when people still used to point at aeroplanes, proficient web developers were constantly optimising and measuring the loading speed of their landing pages. This was critical because, with dial-up internet connections, you could begin to load a webpage, then go for a quick cuppa, walk... [Read the full story]
November 6, 2009 · Leave a Comment
Big Brother is alive and well and living (nowehere near Elvis) in Adwords land, but many advertisers who employ Adwords managers don't seem to know it. Now, I am going to disclose how simple it is for advertisers to check that 'Arnold the Adwords manager' is actually worth those 20 hours a month he has... [Read the full story]
October 31, 2009 · 1 Comment
So, I speak to a lot of affiliates.
Some have the PPC experience of a geriatric turtle whilst many are only just starting out with testing PPC campaigns, landing pages, ad-copy, and fine-tuning all of these factors as a means of maximising profit. With this in mind, one thing that never fails to amaze... [Read the full story]
October 17, 2009 · 1 Comment
Now, I don't mean this to be mindless self-promotion (although it all helps of course!), but more of an attempt to get some SME's to think a little more logically about the management of their Adwords campaigns with a short example.
A small trader with a new e-commerce store came to me in February... [Read the full story]
January 27, 2010 · 3 Comments
We run the Profitistic affiliate network, and come into contact with many merchants/advertisers who are looking to start an affiliate marketing campaign, or who are looking to expand an existing one.
They want to further their marketing reach, generate additional sales/leads, and make their brand... [Read the full story]
January 6, 2010 · 3 Comments
Google don't make mistakes. General Custer made a mistake, Gerald Ratner made a mistake, and Tiger Woods has made loads of mistakes, but for Google, it is rare.
Google's 'decision' (assuming somebody actually made a decision) to rush-launch its new real-time listings was a mistake, but it has provided... [Read the full story]
November 5, 2009 · 1 Comment
Ho. Ho. Ho.
Christmas is coming and the goose is becoming decidedly plump (and more than a tad worried).
This is the time of year that Uncle John Lewis and Auntie Dorothy Perkins compete to see who's stores can most closely resemble National Lampoon's with decorations fit for a king (or Simon... [Read the full story]
October 31, 2009 · 1 Comment
So, I speak to a lot of affiliates.
Some have the PPC experience of a geriatric turtle whilst many are only just starting out with testing PPC campaigns, landing pages, ad-copy, and fine-tuning all of these factors as a means of maximising profit. With this in mind, one thing that never fails to amaze... [Read the full story]
October 2, 2009 · 3 Comments
As some of you know, Profitistic are a no-fees affiliate network, which means that merchants can sign up (if they meet our standards criteria) without paying set-up fees.
This is great in that it enables merchants access to affiliate marketing without the usual barriers to entry, i.e huge fees. However,... [Read the full story]
January 6, 2010 · 3 Comments
Google don't make mistakes. General Custer made a mistake, Gerald Ratner made a mistake, and Tiger Woods has made loads of mistakes, but for Google, it is rare.
Google's 'decision' (assuming somebody actually made a decision) to rush-launch its new real-time listings was a mistake, but it has provided... [Read the full story]
